Tigers Campaign
Visual Identity
Group Project
Detroit Tigers themed brand refresh aiming to promote the late bloomers of baseball.
This was a three way effort between co-designers Reese Mallon, Quang Dao, and myself. With each of us taking up a different aspect of the brand.
As with all design projects, research was done on the brand and informed our final result. Our group discovered how underrepresented ‘late blooming’ athletes are within the sport. Using language to express that age doesn’t dictate skill but experience.
Quang tackled the motion animation, Reese went for the social media posts, and that left me with the super graphics/imagery.
The visual approach created a stark contrast between a rough, natural background and the smooth, nostalgic shapes used for the various graphics. The pre-established aesthetic for the Tigers was a major source of inspiration, not straying too far from the source material.